Customer reviews can boost your product sales way more than the traditional methods of paid advertisements online or even offline. Nothing speaks of trusting your brand but the verified customers sharing their experiences of purchasing and using your products. However, the crucial issue lies in the fact that getting better customer reviews is a tough deal and requires effort.
The following list contains well-researched 10 ways to get better customer reviews that work for every business.
10 Ways To Get Better Customer Reviews:
1) Make It Simple
Customers are more likely to leave a positive review if the customer finds it easier to access your business online. Techmorereview does it quite simply by offering their customers a simple interface to submit their reviews online. Here’s how they do it:
Register on their website Techmorereview.
The Techmorereview support would reply with an email to verify the customer’s account and purchases.
The customer can then leave their reviews on a scale of 5 stars.
Verified customer reviews show a verified sticker too.
2) Reward Your Customers
Customers are more likely to return if they feel that your business treats them, especially casual customers. Loyalty point programs or bonus reward points for submitting a successful review could make all the difference. However, the idea here is not to bribe your customers but push them to share their views and experiences of your products. Incentive schemes for customer reviews can build a solid base for effortless customer reviews for your business in the future.
3) Shorten the process
Ensure the process is short and crisp like the way Techmorereview does it. They have a dedicated page for their customer reviews that gives a simple interface to leave a review. Click here to see for yourself how effortless the process is on their review page.
4) Ask for help
Ask your customers for help with the questions asked by other buyers and customers. These questions can range from simple specifications about the products to the durability and feel. Moreover, customers are more likely to respond to such questions as they would relate to the queries themselves. Highlight these reviews on an easily accessible page on your website and you are halfway there to some great sales.
5) Follow Up
Follow up with your customers with an email to ask them to leave a review about how they felt about the product. Do not overdo this by drafting a long email full of links to other products from your business but keep it to the point.
6) Be Quick
So you have decided to send an email asking for a customer review but when to do that? Soon but not too soon is the key to successfully getting a better customer review. Be quick to ask for an email once the product is delivered to them or later the same day in case of physical store purchase.
7) Leave Us A Review
Ensuring that every purchase is accompanied by a physical “Leave Us A Review” note card can go a long way for your business. Get a beautifully designed card asking about the experience of your product. Encourage them to leave a review on your website to help other potential customers looking to buy similar products and services.
8) Design a Survey
Craft an impeccable survey form for review that allows the customers to rate your products or answer in the form of stars. Customers are more likely to leave a review in the form of simple ratings than a blank box asking them to write about their experiences.
9) Email Regularly
A simple line like “Your genuine reviews would help us improve” will make a good impression on your customers. Get the ball rolling in your favor by emailing them regularly informing them about their awaited review on purchase. Helps them remember that they can post a review of their experience as well.
10) Thank Your Customers
Make sure to always send a thank-you email or post an automated response when customers post a review. Techmorereview suggests sending a personalized thank you email for every review, be it a negative or positive one. Doing so can instill trust in your brand and customers would like to come back for more purchases in the future.